Future’s Bright For Swimming
Mark Haslam, Swimming Group Manager, tells us more about the ASA partnership and why adult swimming is top of his agenda.
We have been working with the ASA for many years as one of our key National Governing Body partnerships and Sport England recognise the role of operators in our delivery system. Members of our team regularly attend operator meetings with the Governing Body to help shape our swim strategy. This close collaboration has placed us at the forefront of the swimming agenda. As part of the ASA’s Partnership Providers Programme we help to deliver their initiatives, use their qualifications to train our staff and we have just embedded a member of the ASA staff into our team, Lauren Bullock.
One of our key objectives over the next few years is to develop an adult pathway. Our goal is to provide adults with a clear journey from learning to swim, developing their confidence and technique in the water and then into regular pool based activity. We hope to put swimming on the map as one of the best health and wellbeing activities for adults.
To help us achieve our goal we have four key Aquatic areas of focus; programming, product development, workforce and promotion.
One area we’ll be continuing to develop is the use of the software programme, OnCourse which has been a big success since its launch in 2012. The programme has allowed us to proactively manage swimming lessons and capture real time data. It has also empowered our customers to monitor their progression in our pools.
It’s an exciting time for swimming across the Group and we look forward to even more people taking to the pool and enjoying our exciting swimming programmes.