May 2014 Opening for Multi Million Pound West Bromwich Leisure Centre
Building work is nearing completion at the new West Bromwich Leisure Centre in the borough of Sandwell. Places for People Leisure has overseen the entire new build project, and once open will operate the facility. Including a 25m swimming pool, learner pool, sauna and steam room, four-court sports hall, 100-station fitness suite, two dance studios, indoor cycling studio, indoor children’s adventure play centre and café, this new build is a great example of what can be achieved when the local council has the courage and enthusiasm to make a difference.
Councillor Steve Eling, Sandwell's deputy leader, confirms: “Partnering with Places for People Leisure was an innovative first for the council. If you look at this new build in the context of sports centres and pools closing it took a tremendous leap of faith for the council to invest in this facility.
“Pools across the UK are closing because they are grossly inefficient and councils cannot afford to maintain them. What we have here is a mixture of facilities, design and procedures that will mean the centre is sustainable for the future. This new build is a milestone for West Bromwich and Sandwell in continuing to provide excellent sport and leisure facilities for the residents of the borough to enjoy.”
Kevin Mills, Strategic Lead Capital Projects and Facilities, Sport England adds: “This project is an impressive example of organisations working together to achieve a great outcome and we hope to share this as a best practice example for local councils.”
Peter Kirkham, Development Director, Places for People Leisure, says: “ We are looking forward to working with Sandwell Borough Council and providing state of the art leisure facilities that will appeal to the local residents. The project will be delivered on time and on budget and is another example of high quality cost effective leisure provision.”