Tackling health and wellbeing agendas through Public Private Partnerships
This month we talk to Peter Kirkham, Development Director and Rich Millard, Sports Development Director, about the importance of Public Private Partnerships (PPP) and their impact upon health and wellbeing in the local community.
How can a PPP support a local authority’s approach to serving the local community?
PK: By developing dynamic and responsive partnerships with local authorities, we optimise the performance of leisure facilities to better serve the local community and achieve both economic and social objectives. By bringing together the right teams, with the necessary drive, skills and experience, we have forged very successful partnerships which continue to grow.
We help local authorities make significant savings by utilising our own experience in procurement and project management. This means we take full risk on market fluctuations and income levels, allowing local authorities to offer top quality leisure facilities to their community at affordable prices.
How does DC Leisure support local authorities’ health and wellbeing agendas?
PK: We are in a very strong position to ensure that leisure is placed at the heart of the community. We ensure that facilities cater for every age and ability, from baby swimming classes and afterschool clubs to football pitches and top of the range gyms.
RM: In addition to this, local authorities partnering with us are able to access our unique relationships with sports clubs and National Governing Bodies (NGBs), including the Amateur Swimming Association (ASA), British Gymnastics and England Badminton, developing programmes to increase participation and nurture talent in the area.
What is the latest PPP development DC Leisure is working on?
PK: Sandwell Borough Council is aiming to encourage an increase in physical activity participation by providing high quality sport and leisure facilities in West Bromwich. In order to fulfil their aspirations, we have begun building work on the new £11 million West Bromwich Leisure Centre development.
RM: West Bromwich Leisure Centre is due to open in 2014, with facilities including a 25m pool and smaller learner pool, a sauna and steam room, a four-court sports hall, a 100-station fitness suite, two dance studios, an indoor children’s adventure play centre and cafe. We are confident that working with us will enable Sandwell Council to activate its healthy living agenda by increasing participation throughout the local community.