TUMUV partners with Places for People Leisure launch Peppa Pig activity programme
tumuv, has announced its partnership with Peppa Pig creator, Entertainment One, and Places for People Leisure to deliver its brand new Move with Peppa programme from January 2015. A new company taking to the leisure industry, tumuv holds an ambitious vision to pioneer a new market in movement.
Developed by Entertainment One Licensing (eOne) and tumuv, the new Peppa Pig branded physical activity programme has been designed specifically for two to four year olds. The exciting new programmme will launch in Places for People Leisure centres in January 2015.
Designed to build motivation, physical confidence, coordination and balance, the six week Move with Peppa programme will include a range of activities, a ‘Peppa Steppa’ exercise routine and Awards Scheme.
Founder of tumuv, Holly Woodford says: “We are passionate about getting people of all ages moving. Despite the rising level of inactivity in under-fives there is a surprisingly limited amount of physical activity provision for this age group. We wanted to create a programme that would excite and inspire young children as they experience physical exercise for the first time. Children across the country have fallen in love with Peppa Pig through their TV screens so how better to inspire younger generations to be active than through Peppa themed exercises.
“We will train and license Places for People Leisure staff to deliver 45 minute, progressive, activity sessions across a six week period to inspire and engage both parent and child. We are very excited to be working with our exclusive launch partner, Places for People Leisure.”
Glen-Staite-Loveridge, Group Junior Activities Manager at Places for People Leisure adds: “We have a strong commitment to providing a range of activities for children at our leisure centres to enjoy physical exercise and are delighted to be working with tumuv to pioneer the new programme. We look forward to launching the programme in January and encouraging young children to not only enjoy physical activity at a young age but adopt it as a lifelong hobby.”
A full marketing programme is currently in development, utilising resources from eOne, tumuv and Places for People Leisure.
tumuv creates fun, entertaining and highly scalable movement programmes. The best of entertainment and technology are used to engage with inactive populations and around the globe. Founder, Holly Woodford is an innovator, sports product developer and self-proclaimed technology enthusiast with over 15 years’ experience in the sport and fitness industry. Holly is passionate about getting people around the globe moving and the role that technology and entertainment can play. Holly has held a range of roles most notably working as Executive Director for Development at England Hockey and as Community Director for a technology start up that connects people who share the same hobbies, passions and interests.